Cafe merch program
Talk Story Coffee Co.
A full branded lineup for the shop — tees, embroidered caps and drinkware built to sit on the counter and sell alongside the coffee.
Rise & Tide — Premium Apparel Co.
Every brand has a story.
Every shirt tells one.
An original apparel line and a custom-print partner — built for people, businesses, and communities who care about the pieces they wear.
Shop Rise & Tide
Our own designs, made for everyday.
Original coastal graphics on garments we'd wear ourselves.
Business Solutions
We make it for your business.
Custom apparel, embroidery, drinkware and branded essentials with quantity pricing.
Our story
We exist to help you tell yours.
Rise & Tide is both an apparel brand and a partner for people building something. Whether you're a small business finding its voice, a family printing shirts for a reunion, or a school outfitting a team — we treat the work like it matters. Because it does.
Featured
Custom work, on demand.
New retail drops are on the way. In the meantime, here's a look at what we print for businesses, teams and organizations every day.
Custom apparel
Made for the moments your brand needs to show up.
Uniforms. Merch. Events. Fundraisers. Family reunions. We handle the details so the finished piece feels like a natural extension of who you are.
- Business uniforms
- Employee apparel
- Company merch
- Events
- Schools
- Nonprofits
- Family reunions
- Fundraisers
Our work
Real brands. Real projects. Real people wearing them.
A few of the businesses we've outfitted — from cafe merch to crew apparel and travel-team gear.
Crew apparel
Ohana Underground
Durable, everyday work shirts and hats decorated with their logo, sized and reordered as the crew grows.
Team & client gear
Ohana Travel Pros
Polos and branded accessories for the team, plus client-facing pieces that travel as well as they do.
Journal
Ideas, drops, and behind the scenes.
Community Stories
Building Rise & Tide: The Story Behind the Shirts
A missing sink, a Brother garment printer, and shirts for the SofaKillers: how Eric and Natalie found a practical path toward building Rise & Tide Apparel Co.
Marketing
5 Ways Branded Merchandise Can Market Your Business
Put branded merchandise to work with five practical small-business ideas, from staff apparel to referral kits, plus budget priorities and simple ways to measure impact.
Design Tips
7 Common Mistakes When Designing Custom Business Shirts (and How to Avoid Them)
Avoid seven common custom business shirt design mistakes, from blurry artwork and poor contrast to fit and proof checks. Get practical fixes and a pre-order checklist.
Stay inspired.
New drops, brand stories, and small-business tips. Just the good stuff.